At the Rotho Customer Centre in Würlenlingen, the focus is on our customers at every level. It is important for us to know the individual requirements of each different European market and to transform them into relevant products and services. To put it simply, we want to be better, from product development, to manufacture and right through to our logistics and marketing concepts.

The Rotho brand presents itself in what is an exemplary merchandising concept for the industry, at the POS. Because you have to see the unique presentation of Rotho’s innovations for them to become your preferred choice.

A new brand and packaging concept gives both our business and household customer clear guidance, both in the trade and at home, as well as creating the desire to buy these products. Innovative systems of goods presentation make it easier for our customers to make the commercial decision to buy – and lead to spontaneous purchases.

Reacting quickly to market trends, just-in-time delivery for high product availability and low stock levels in the trade, security of supply: requirements which play an important role now and in the future, for those who consider themselves to be strategic commercial suppliers throughout Europe.

The new, leading global Logistics Centre in Würlenlingen in Switzerland lies at the heart of Europe and by its geographical position alone, guarantees ideally short routes and ideal transport links.